The original purveyors of progressive working class entertainment, catering to the queer sensibilities of London and beyond for the last 24 years. Arts enterprise, homo-social honky-tonk and performance clubs for extraordinary populations. They Them have been making Duckie look presentable since 2013.
Photo: Amy Lamé by Zed
Photo: Victoria Sin by Almass Badat
Photo: Peggy Shaw by Almass Badat
Photo: Rhys by Almass Badat
MUSEUM OF TRANSOLOGY
The Museum of Transology is a collection of artefacts donated by trans people along with the story of how they came to be. The stories are handwritten by the contributor on a brown luggage tag and tied to the object.
They Them created the brand, wall and window graphics, PV invites and a guidebook for the exhibition at Fashion Space Gallery. We also designed the public comments interaction and a digital archive using letterpressed die cut tags #transology that invited people to share their own stories and items via instagram.
Gendered Intelligence (GI) work with the trans community and those who impact on trans lives. They deliver youth programmes, workplace training, mentor and educate in schools and are involved in the public debates around trans issues.
As an organisation, they have grown quickly and in many directions. They Them Studio was asked to create a visual language that organised the work they delivered.
We identified four distinct areas within the organisation and worked with illustrator Soofiya to produce images for each quadrant. These fit together to make the GI world. The themes of each image are used in conjunction with a lead colour to create distinct collateral for each area.
Their original branding has had a refresh to move it into the next phase, and later this year, we will get our hands on the website to bring everything into line.
LADY MALCOLM'S SERVANTS' BALL
A Duckie heritage project consisting of workshops, talks, an archive display, two huge parties and a print publication. The event was based around a series of nearly forgotten fancy dress parties that took place in the UK between the 1st and 2nd World Wars. The balls were masterminded by Lady Malcolm for her servants to enjoy the experience of a big dress up night out. They became an infamous hangout for queer folk to drag up and act up.
They Them designed publicity collateral for the events, updating historical elements with an irreverent spin. We worked closely with researcher EJ Scott to design an exhibition of the ephemera from the original balls and we produced a broadsheet newspaper that housed specially commissioned articles from academics and experts in the field. You can also catch glimpses of Zed as one of Lady Malcolm’s gay butlers at the fancy dress balls.
RACHEL SPARKS DANCE
Rachel Sparks Dance offer gender neutral partner dance classes. They Them created an explosive new brand for the company and a series of fiery images for their social channels.
Polo Lounge bar and restaurant is located in the smoggy heart of Jakarta.
They Them were asked to rebrand the bar after a name change. The Polo Club (with a logo not a million miles from Ralph Lauren) became Polo Lounge and the brand adopted a suitably relaxed feel.